The Newest Digital Marketing Trends

Change is inevitable and things change with each passing day. Though we may not notice them in our day to day lives when 365 of them cumulatively pass by, drastic changes can be seen and those are the same significant changes we call "trends".

We all look forward to incorporating those trends into our lives. While some are improvisations from the errors of the past year, others are revolutions we want to incorporate in the New Year; basically, anything and everything that is widely accepted and also dominates a particular industry become the trend of that year.

Coming to the digital ecosystem, as of now, 52,625 GB of Internet traffic is being consumed every second and is increasing with each passing moment. More than three billion Netizens are browsing through terabytes of content present on the internet. It indirectly tells us that the scope of digital marketing has infinite possibilities when it comes to promoting or advertising products and services.

Trends change every year and that's how we evolve, grow and prosper. The world is going digital today, there's a reason why you don't text anymore but video call; why you don't type anymore but dictate and your smartphone's virtual assistant writes it down for you. There's a change which is witnessed by the digital marketing world and here are a few trends which are surely going to dominate:

Live Videos

$70.05 billion is the revenue live streaming will reach by the time we celebrate 2021, which means people today are more inclined toward live videos and 90 percent of them want quality in them. If you're a part of digital marketing or do it for a firm, then live videos have a Compound Annual Growth Rate (CAGR) of 18 percent as per a recent report.

You will be surprised to know that advertisement views on a live video have a 113 percent year-on-year growth. To be precise, you should go Live the next time you think of digital marketing; but before that, go on with the following five points to dominate the world of digital marketing.

Social Media Influencer Marketing

While you might still think that social media influence marketing is costly, it has a Return on Investment of 11 times more than that of traditional marketing. It is going to be the trendsetter in in the coming years when 71 percent of the people make their purchases based on social media referrals and, more importantly, 94 percent of marketers will tell you that influence marketing has positive results.

Enhanced Graphics

A picture speaks a thousand words; while that is an antique proverb today, it still applies to the Online marketing ecosystem. Images are perfect if you want to make an influence on people digitally and they make quite a difference as Netizens retain 65 percent of the information when served in the form of visual content. Moreover, visualized content will also see a hike and dominate because 74 percent of the marketers already use it in their social media marketing.

Social Media Analytics

How do you feel when you see an advertisement irrelevant to you or a website which asks for a donation the moment you are redirected? Well, that's already being addressed by social media experts and you will soon be out of the 74 percent lot who are frustrated to see content which is of no help. Analytics has advanced and the Internet will not dominate your mood anymore; you will get personalized content as a result of altering trends that will dominate in the coming years.

Encryption

Digital comes along with encryption and the people who make a living out of decrypting it (hacking). Only 17 percent of today's Netizens feel that their personal information is secure online. That's not a lot of people. It's also one of the biggest challenges faced by the digital marketing pundits; if most of the people won't share their details online.

So it goes with the counterpart i.e. security and with better encryption, rest assured, 77 percent of internet users will rely on digital marketing if they know how their personal information is being used.

Virtual Assistance

This one becomes the deal-breaker when Chabot’s are the next big thing in the coming years and by 2020, 85 percent of customer service interactions will be handled by bots. The trend has started to dominate the industry already as 27 percent of the people are unable to figure out whether they spoke to a person or a Chabot in their last customer service interaction. Financially speaking, savings made from opting for virtual assistance, will also reach up to $8 billion by 2022.

In the end, finance matters folks and it will always dominate the world of digital marketing, be it an investment in influencer marketing, savings from virtual assistance or better revenues with the help of visualized content and social media analytics.